GenZ value original and creative fashion styles, however, they are conscious that adding more clothing to their closet might add more pollution to landfills in the later future.

Therefore, LEVI’S wants to ignite once again the excitement of personalizing your clothing. Through a mobile activation visitors will have the opportunity to engage in the recycling process of materials, donate their LEVI’S and meet a local tailor that would help them personalize their jeans.